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Art Direction & Design
Sage Float Spa is Santa Cruz’s premier destination for relaxation, located just steps from the beach in Capitola, CA. As a newly established spa, Sage sought a comprehensive suite of design assets to establish its brand identity and elevate its presence across all touchpoints. This included creating a cohesive branding and visual identity, designing a user-friendly website, developing exterior and interior signage, crafting custom apparel, producing social media assets, and designing materials for trade shows and marketing campaigns. Additionally, Sage needed direction for photoshoots and video content to capture the essence of their tranquil experience.