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Art Direction & Design
As Art Director, I led the photoshoot and designed the final line of in-store and digital assets for the Ariat R.E.A.L. fashion line, which caters to the western equestrian. With the exciting expansion of their product line to include plus sizes, I created a fresh campaign to announce this new offering. My role included conceptualizing the visual direction, overseeing the photoshoot to capture authentic, empowering moments, and designing assets that conveyed the inclusive spirit of the collection. The final deliverables included both in-store displays and digital assets that celebrated the brand’s commitment to style, comfort, and inclusivity for all sizes.