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Art Direction & Design
The "Back to Life" campaign for Nordic Naturals celebrates the joy of returning to everyday activities and rediscovering the simple pleasures we missed during the pandemic. It’s a call to embrace life’s moments, big and small, and reconnect with what we love. The campaign includes a wide range of in-store and digital assets, such as easel-back signs, end caps, shelf talkers, print ads, social media assets, and window displays, all designed to inspire a sense of renewal and vitality. Through these touchpoints, we aimed to bring a sense of optimism and energy to Nordic Naturals' customers as they return to their routines with health and wellness at the forefront.