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Art Direction & Design
As the art director and designer for Sage Essentials, the premium bath and body product line from Sage Float Spa, I originally crafted the logo, packaging, and website for the brand several years ago. Recently, I led a brand refresh to elevate its aesthetic, keeping the signature green color palette while giving the overall look a more high-end, modern feel. Sage Essentials products are sold both within the spa and across the Santa Cruz area, offering customers a luxurious experience that aligns with the spa's tranquil and premium identity.products are sold inside the spa and throughout the Santa Cruz area.