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Lead Designer + Art Director
The Nordic Naturals website redesign was a project that I worked on closely with our in-house developer, the marketing team and an outside agency.
The homepage is based on my original design and then flushed out with the team to maximize the shopper experience. We focused heavily on redesigning the homepage by creating visual categories and top seller product highlights. We also restructured the navigation to make shopping easier and faster.
During my time at Nordic, I also worked with the creative and social teams to define the use of lifestyle photography and video in marketing assets and on all social channels. We developed a unique style guide for social which allowed for a bit more creative leeway and exploration while maintaing the core brand esthetic.