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Lead Designer + Art Director
As the Art Director at Nordic Naturals, I led the redesign of our website, collaborating closely with our in-house developer, the marketing team, and an outside agency. The homepage concept was initially based on my design, and together with the team, we refined it to enhance the shopper experience. We focused on creating visual categories, highlighting top-selling products, and restructuring the navigation for a more streamlined and efficient shopping journey.
Additionally, I worked alongside the creative and social teams to establish a cohesive approach to lifestyle photography and video for our marketing assets and social channels. We developed a unique style guide for social media, which gave us the flexibility to explore more creative avenues while staying true to the core brand aesthetic.